{"id":3418,"date":"2026-01-23T08:49:49","date_gmt":"2026-01-23T08:49:49","guid":{"rendered":"https:\/\/almacenesconstruccion.com\/?post_type=jornada&#038;p=3418"},"modified":"2026-06-09T10:07:17","modified_gmt":"2026-06-09T10:07:17","slug":"6a-jornada-linformatiu","status":"publish","type":"jornada","link":"https:\/\/almacenesconstruccion.com\/index.php\/jornada\/6a-jornada-linformatiu\/","title":{"rendered":"6\u00aa Jornada L\u00b4informatiu"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3418\" class=\"elementor elementor-3418\" data-elementor-post-type=\"jornada\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9228546 e-flex e-con-boxed e-con e-parent\" data-id=\"9228546\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d7567a7 e-con-full e-flex e-con e-child\" data-id=\"d7567a7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0064d0d elementor-widget elementor-widget-image\" data-id=\"0064d0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"300\" src=\"https:\/\/almacenesconstruccion.com\/wp-content\/uploads\/2026\/01\/9d4f1e66dfa82c38458a21e0045c33ad.jpg\" class=\"attachment-full size-full wp-image-3419\" alt=\"\" srcset=\"https:\/\/almacenesconstruccion.com\/wp-content\/uploads\/2026\/01\/9d4f1e66dfa82c38458a21e0045c33ad.jpg 500w, https:\/\/almacenesconstruccion.com\/wp-content\/uploads\/2026\/01\/9d4f1e66dfa82c38458a21e0045c33ad-300x180.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bdf4632 e-con-full e-flex e-con e-child\" data-id=\"bdf4632\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7b87efe e-con-full e-flex e-con e-child\" data-id=\"7b87efe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ec1f863 e-con-full e-flex e-con e-child\" data-id=\"ec1f863\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55c1a80 elementor-widget elementor-widget-heading\" data-id=\"55c1a80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">6\u00aa Jornada L\u00b4informatiu<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8beac1a elementor-widget elementor-widget-text-editor\" data-id=\"8beac1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t30 de mayo 2019\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f581da elementor-widget elementor-widget-heading\" data-id=\"2f581da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La importancia de estar cerca del consumidor.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a82c03d elementor-widget elementor-widget-text-editor\" data-id=\"a82c03d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tLa originalidad consiste en el retorno al origen.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4dd1279 e-con-full e-flex e-con e-child\" data-id=\"4dd1279\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c186836 elementor-align-justify elementor-widget elementor-widget-global elementor-global-2018 elementor-widget-button\" data-id=\"c186836\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#programa\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-list-ul\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M48 48a48 48 0 1 0 48 48 48 48 0 0 0-48-48zm0 160a48 48 0 1 0 48 48 48 48 0 0 0-48-48zm0 160a48 48 0 1 0 48 48 48 48 0 0 0-48-48zm448 16H176a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h320a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-320H176a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h320a16 16 0 0 0 16-16V80a16 16 0 0 0-16-16zm0 160H176a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h320a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Programa<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e01ce8 elementor-align-justify elementor-widget elementor-widget-global elementor-global-2027 elementor-widget-button\" data-id=\"6e01ce8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#ponentes\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-user-friends\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M192 256c61.9 0 112-50.1 112-112S253.9 32 192 32 80 82.1 80 144s50.1 112 112 112zm76.8 32h-8.3c-20.8 10-43.9 16-68.5 16s-47.6-6-68.5-16h-8.3C51.6 288 0 339.6 0 403.2V432c0 26.5 21.5 48 48 48h288c26.5 0 48-21.5 48-48v-28.8c0-63.6-51.6-115.2-115.2-115.2zM480 256c53 0 96-43 96-96s-43-96-96-96-96 43-96 96 43 96 96 96zm48 32h-3.8c-13.9 4.8-28.6 8-44.2 8s-30.3-3.2-44.2-8H432c-20.4 0-39.2 5.9-55.7 15.4 24.4 26.3 39.7 61.2 39.7 99.8v38.4c0 2.2-.5 4.3-.6 6.4H592c26.5 0 48-21.5 48-48 0-61.9-50.1-112-112-112z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ponentes<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a20fa0 elementor-align-justify elementor-widget elementor-widget-global elementor-global-2024 elementor-widget-button\" data-id=\"9a20fa0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#inscripcion\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-pencil-alt\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M497.9 142.1l-46.1 46.1c-4.7 4.7-12.3 4.7-17 0l-111-111c-4.7-4.7-4.7-12.3 0-17l46.1-46.1c18.7-18.7 49.1-18.7 67.9 0l60.1 60.1c18.8 18.7 18.8 49.1 0 67.9zM284.2 99.8L21.6 362.4.4 483.9c-2.9 16.4 11.4 30.6 27.8 27.8l121.5-21.3 262.6-262.6c4.7-4.7 4.7-12.3 0-17l-111-111c-4.8-4.7-12.4-4.7-17.1 0zM124.1 339.9c-5.5-5.5-5.5-14.3 0-19.8l154-154c5.5-5.5 14.3-5.5 19.8 0s5.5 14.3 0 19.8l-154 154c-5.5 5.5-14.3 5.5-19.8 0zM88 424h48v36.3l-64.5 11.3-31.1-31.1L51.7 376H88v48z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Inscribirme<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70c68dd elementor-align-justify elementor-widget elementor-widget-global elementor-global-2021 elementor-widget-button\" data-id=\"70c68dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.youtube.com\/watch?v=H9oKr_CubTo&#038;list=PLzpSB4VFTYbT3S6q_fQ37EVlHqLdjiitl\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-youtube\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M549.655 124.083c-6.281-23.65-24.787-42.276-48.284-48.597C458.781 64 288 64 288 64S117.22 64 74.629 75.486c-23.497 6.322-42.003 24.947-48.284 48.597-11.412 42.867-11.412 132.305-11.412 132.305s0 89.438 11.412 132.305c6.281 23.65 24.787 41.5 48.284 47.821C117.22 448 288 448 288 448s170.78 0 213.371-11.486c23.497-6.321 42.003-24.171 48.284-47.821 11.412-42.867 11.412-132.305 11.412-132.305s0-89.438-11.412-132.305zm-317.51 213.508V175.185l142.739 81.205-142.739 81.201z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">V\u00eddeos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fe63e3d e-flex e-con-boxed e-con e-parent\" data-id=\"fe63e3d\" data-element_type=\"container\" data-e-type=\"container\" id=\"programa\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-19795f6 e-con-full e-flex e-con e-child\" data-id=\"19795f6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-468751c elementor-widget elementor-widget-heading\" data-id=\"468751c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Programa<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-489abdb e-con-full e-flex e-con e-child\" data-id=\"489abdb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-567fb47 e-con-full e-flex e-con e-child\" data-id=\"567fb47\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6bc3b3 elementor-widget elementor-widget-spacer\" data-id=\"c6bc3b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1a3465 elementor-widget elementor-widget-text-editor\" data-id=\"a1a3465\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tOriol Amat\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d211b01 e-con-full e-flex e-con e-child\" data-id=\"d211b01\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8013519 elementor-widget elementor-widget-text-editor\" data-id=\"8013519\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t09:00h\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bef7ad elementor-widget elementor-widget-text-editor\" data-id=\"9bef7ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Bienvenida asistentes y acreditaciones<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6391752 elementor-widget elementor-widget-text-editor\" data-id=\"6391752\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t09:30h\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-225882b elementor-widget elementor-widget-text-editor\" data-id=\"225882b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<strong>1\u00aa PONENCIA: ORIOL AMAT<\/strong><br>\n\nClaves de la situaci\u00f3n financiera de las empresas de distribuci\u00f3n de materiales de construcci\u00f3n.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5f8b1f elementor-widget elementor-widget-text-editor\" data-id=\"a5f8b1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t10:15h\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5307035 elementor-widget elementor-widget-text-editor\" data-id=\"5307035\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<strong>2\u00ba PONENCIA: RAFAEL TENA<\/strong><br>\n\nEjecuci\u00f3n de una estrategia de retail omnicanal: 10 reglas para vender mas.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adbba2f elementor-widget elementor-widget-text-editor\" data-id=\"adbba2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t11:15h\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3c1aa9 elementor-widget elementor-widget-text-editor\" data-id=\"e3c1aa9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Pausa cafe<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e905a8a e-con-full e-flex e-con e-child\" data-id=\"e905a8a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d48b62 elementor-widget elementor-widget-text-editor\" data-id=\"7d48b62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t11:45h\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fabc53 elementor-widget elementor-widget-text-editor\" data-id=\"2fabc53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<strong>3\u00aa PONENCIA: SEBASTI\u00c1N MOLINERO<\/strong><br>\n\nComienza la Era de la Reforma: la batalla 3.0 por el mercado profesional y particular.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bc1fd3 elementor-widget elementor-widget-text-editor\" data-id=\"3bc1fd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t12:30h\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6d2cf2 elementor-widget elementor-widget-text-editor\" data-id=\"e6d2cf2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<strong>4\u00aa PONENCIA: MARIA CALLIS &amp; FRAN ARTEAGA<\/strong><br>\n\nMedir estrategia y dise\u00f1o para mejorar. KPI\u2019S o no KPI\u2019S, esta es la cuesti\u00f3n.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1141122 elementor-widget elementor-widget-text-editor\" data-id=\"1141122\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t13:15h\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37b9e49 elementor-widget elementor-widget-text-editor\" data-id=\"37b9e49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<strong>5\u00aa PONENCIA: FERNANDO SALiNERO<\/strong><br>\n\nLa venta es un juego. Si no sabes jugar se convertir\u00e1 en una actividad psicol\u00f3gicamente muy exigente.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74a9330 elementor-widget elementor-widget-text-editor\" data-id=\"74a9330\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t14:00h\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2ee848 elementor-widget elementor-widget-text-editor\" data-id=\"d2ee848\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Almuerzo y Clausura.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f16094c e-flex e-con-boxed e-con e-parent\" data-id=\"f16094c\" data-element_type=\"container\" data-e-type=\"container\" id=\"ponentes\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-45321a8 e-con-full e-flex e-con e-child\" data-id=\"45321a8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d630ad elementor-widget elementor-widget-heading\" data-id=\"9d630ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ponentes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f986b8f e-con-full e-flex e-con e-child\" data-id=\"f986b8f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eff4a51 elementor-widget elementor-widget-image\" data-id=\"eff4a51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"320\" height=\"480\" src=\"https:\/\/almacenesconstruccion.com\/wp-content\/uploads\/2026\/01\/Oriol-Amat-Salas-cdd-OAS.jpg\" class=\"attachment-large size-large wp-image-3421\" alt=\"\" srcset=\"https:\/\/almacenesconstruccion.com\/wp-content\/uploads\/2026\/01\/Oriol-Amat-Salas-cdd-OAS.jpg 320w, https:\/\/almacenesconstruccion.com\/wp-content\/uploads\/2026\/01\/Oriol-Amat-Salas-cdd-OAS-200x300.jpg 200w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d462c1c elementor-widget elementor-widget-text-editor\" data-id=\"d462c1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Oriol Amat<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b55e97 elementor-widget elementor-widget-text-editor\" data-id=\"9b55e97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Catedr\u00e1tico de Econom\u00eda Financiera y Contabilidad de la Universidad Pompeu Fabra de Barcelona y Decano de la UPF Barcelona School of Management. Vicedecano del Colegio de Economistas de Catalu\u00f1a, Vicepresidente de ACCID, y articulista en diferentes medios de comunicaci\u00f3n y revistas especializadas en contabilidad y finanzas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2d1aac elementor-widget elementor-widget-n-accordion\" data-id=\"e2d1aac\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2370\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2370\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> M\u00e1s informaci\u00f3n <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"iconelegant icon-elegantcircle-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"iconelegant icon-elegantplus-circle\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2370\" class=\"elementor-element elementor-element-285ff0b e-con-full e-flex e-con e-child\" data-id=\"285ff0b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-adfa393 elementor-widget elementor-widget-text-editor\" data-id=\"adfa393\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Experto en el an\u00e1lisis de balances, nos har\u00e1 una fotograf\u00eda exacta de la situaci\u00f3n financiera de las empresas de distribuci\u00f3n de materiales de construcci\u00f3n espa\u00f1olas partiendo de los datos publicados por la revista L\u2019informatiu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a1400e7 e-con-full e-flex e-con e-child\" data-id=\"a1400e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7127b37 elementor-widget elementor-widget-image\" data-id=\"7127b37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"297\" height=\"314\" src=\"https:\/\/almacenesconstruccion.com\/wp-content\/uploads\/2026\/01\/Captura-de-pantalla-2026-01-23-100212.png\" class=\"attachment-large size-large wp-image-3423\" alt=\"\" srcset=\"https:\/\/almacenesconstruccion.com\/wp-content\/uploads\/2026\/01\/Captura-de-pantalla-2026-01-23-100212.png 297w, https:\/\/almacenesconstruccion.com\/wp-content\/uploads\/2026\/01\/Captura-de-pantalla-2026-01-23-100212-284x300.png 284w\" sizes=\"(max-width: 297px) 100vw, 297px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a25581 elementor-widget elementor-widget-text-editor\" data-id=\"0a25581\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Rafael Tena<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff29f21 elementor-widget elementor-widget-text-editor\" data-id=\"ff29f21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0Economista y MBA por el IESE Business School, ha sido Director General de la Regi\u00f3n Centro de Leroy Merlin. Actualmente es Partner de Ineo Corporate y miembro del consejo de Administraci\u00f3n de varias empresas de retail y distribuci\u00f3n. Es Profesor del Master de Finanzas Internacional de ESADE.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3aca234 elementor-widget elementor-widget-n-accordion\" data-id=\"3aca234\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-6160\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-6160\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> M\u00e1s informaci\u00f3n <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"iconelegant icon-elegantcircle-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"iconelegant icon-elegantplus-circle\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-6160\" class=\"elementor-element elementor-element-5350f3a e-con-full e-flex e-con e-child\" data-id=\"5350f3a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b92f519 elementor-widget elementor-widget-text-editor\" data-id=\"b92f519\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Las marcas de retail han tenido que adaptarse a la omnicanalidad a gran velocidad: pero no podemos olvidar que el prop\u00f3sito de la estrategia omnicanal es vender m\u00e1s. En esta sesi\u00f3n, ofreceremos las pautas y las regles para implantar con \u00e9xito una estrategia omnicanal sin olvidar que nuestros objetivos prioritarios son el crecimiento sostenible de las ventas y la rentabilidad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7508196 e-con-full e-flex e-con e-child\" data-id=\"7508196\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ad6383 elementor-widget elementor-widget-image\" data-id=\"0ad6383\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"284\" height=\"380\" src=\"https:\/\/almacenesconstruccion.com\/wp-content\/uploads\/2026\/01\/Captura-de-pantalla-2026-01-23-094637.png\" class=\"attachment-large size-large wp-image-3413\" alt=\"\" srcset=\"https:\/\/almacenesconstruccion.com\/wp-content\/uploads\/2026\/01\/Captura-de-pantalla-2026-01-23-094637.png 284w, https:\/\/almacenesconstruccion.com\/wp-content\/uploads\/2026\/01\/Captura-de-pantalla-2026-01-23-094637-224x300.png 224w\" sizes=\"(max-width: 284px) 100vw, 284px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be131cc elementor-widget elementor-widget-text-editor\" data-id=\"be131cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Sebasti\u00e1n Molinero<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4622797 elementor-widget elementor-widget-text-editor\" data-id=\"4622797\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Director de ANDIMAC.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4454e3 elementor-widget elementor-widget-n-accordion\" data-id=\"c4454e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2050\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2050\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> M\u00e1s informaci\u00f3n <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"iconelegant icon-elegantcircle-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"iconelegant icon-elegantplus-circle\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2050\" class=\"elementor-element elementor-element-a96d246 e-con-full e-flex e-con e-child\" data-id=\"a96d246\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1affac9 elementor-widget elementor-widget-text-editor\" data-id=\"1affac9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>En la intervenci\u00f3n se mostrar\u00e1 c\u00f3mo la evoluci\u00f3n de la demanda y sus circunstancias dibujan un horizonte con grandes oportunidades para los pr\u00f3ximos a\u00f1os en el entorno de la reforma y la rehabilitaci\u00f3n. Pero estas oportunidades no vienen solas, sino acompa\u00f1adas de retos y crecientes amenazas a las que se deber\u00e1 hacer frente. Cobra m\u00e1s fuerza que nunca la amenaza de T\u00e1cito: \u201cpodemos luchar por separado si queremos ser derrotados de forma conjunta\u201d.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5595e33 e-con-full e-flex e-con e-child\" data-id=\"5595e33\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f1c403 elementor-widget elementor-widget-image\" data-id=\"6f1c403\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"340\" height=\"340\" src=\"https:\/\/almacenesconstruccion.com\/wp-content\/uploads\/2026\/01\/foto-maria-callis.png\" class=\"attachment-large size-large wp-image-3425\" alt=\"\" srcset=\"https:\/\/almacenesconstruccion.com\/wp-content\/uploads\/2026\/01\/foto-maria-callis.png 340w, https:\/\/almacenesconstruccion.com\/wp-content\/uploads\/2026\/01\/foto-maria-callis-300x300.png 300w, https:\/\/almacenesconstruccion.com\/wp-content\/uploads\/2026\/01\/foto-maria-callis-150x150.png 150w\" sizes=\"(max-width: 340px) 100vw, 340px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb2927a elementor-widget elementor-widget-text-editor\" data-id=\"cb2927a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Mar\u00eda Call\u00eds &amp; Fran Arteaga<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-325f229 elementor-widget elementor-widget-text-editor\" data-id=\"325f229\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Mar\u00eda Call\u00eds es Doctora en Humanidades y M\u00e1ster en Direcci\u00f3n y Administraci\u00f3n de empresas; est\u00e1 especializada en Business Retail &amp; Design Strategy desde 1996 a nivel nacional e internacional.<\/p><p>Fran Arteaga, licenciado en Ingenier\u00eda T. Industrial, ocup\u00f3 cargos directivos en empresas como DECATHLON, TRIBUNE, el Grupo ID, y SWAROVSKI como responsable del negocio para franquicias y multimarca.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cd0b78 elementor-widget elementor-widget-n-accordion\" data-id=\"8cd0b78\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1470\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1470\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> M\u00e1s informaci\u00f3n <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"iconelegant icon-elegantcircle-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"iconelegant icon-elegantplus-circle\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1470\" class=\"elementor-element elementor-element-350986d e-con-full e-flex e-con e-child\" data-id=\"350986d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-627ece2 elementor-widget elementor-widget-text-editor\" data-id=\"627ece2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u201cKPI\u2019S o no KPI\u2019S, esta es la cuesti\u00f3n. En un entorno hipercompetitivo e inestable, hay que centrar la gesti\u00f3n en cinco elementos clave del retail: la propuesta de valor, la estrategia, el dise\u00f1o, las personas y la gesti\u00f3n por medio de los KPI (Key Performance Indicators, o indicadores clave del desempe\u00f1o). Los KPI\u2019s nos permitir\u00e1n tomar decisiones no s\u00f3lo considerando los n\u00fameros, sino poniendo al cliente en el punto de mira<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-781c4c2 e-con-full e-flex e-con e-child\" data-id=\"781c4c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d3e3be2 elementor-widget elementor-widget-image\" data-id=\"d3e3be2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/almacenesconstruccion.com\/wp-content\/uploads\/2026\/01\/Fernando-Salinero-confernecias0004.jpg\" class=\"attachment-large size-large wp-image-3426\" alt=\"\" srcset=\"https:\/\/almacenesconstruccion.com\/wp-content\/uploads\/2026\/01\/Fernando-Salinero-confernecias0004.jpg 1000w, https:\/\/almacenesconstruccion.com\/wp-content\/uploads\/2026\/01\/Fernando-Salinero-confernecias0004-300x200.jpg 300w, https:\/\/almacenesconstruccion.com\/wp-content\/uploads\/2026\/01\/Fernando-Salinero-confernecias0004-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84575a5 elementor-widget elementor-widget-text-editor\" data-id=\"84575a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Fernando Salinero<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a54861e elementor-widget elementor-widget-text-editor\" data-id=\"a54861e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Licenciado en Derecho por la Universidad de Salamanca, toda su labor profesional se ha desarrollado en el mundo de la empresa. Consultor Estrat\u00e9gico especializado en la construcci\u00f3n y el desarrollo de proyectos, as\u00ed como en la comunicaci\u00f3n y mejora comercial de los mismos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfe17d5 elementor-widget elementor-widget-n-accordion\" data-id=\"cfe17d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2170\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2170\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> M\u00e1s informaci\u00f3n <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"iconelegant icon-elegantcircle-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"iconelegant icon-elegantplus-circle\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2170\" class=\"elementor-element elementor-element-82cda71 e-con-full e-flex e-con e-child\" data-id=\"82cda71\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac5cc5c elementor-widget elementor-widget-text-editor\" data-id=\"ac5cc5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Disfruta vendiendo con el Neuromarketing de Fernando Salinero. La venta es un juego. Si no sabes jugar se convertir\u00e1 en una actividad psicol\u00f3gicamente muy exigente. \u00bfA qui\u00e9n no le gusta captar la atenci\u00f3n de sus oyentes y provocar inter\u00e9s con lo que dice? No volver\u00e1s a ver la comunicaci\u00f3n ni la venta de la misma forma.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8386fae e-flex e-con-boxed e-con e-parent\" data-id=\"8386fae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0e04bbf e-con-full e-flex e-con e-child\" data-id=\"0e04bbf\" data-element_type=\"container\" data-e-type=\"container\" id=\"inscripcion\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16f0dc1 elementor-widget elementor-widget-heading\" data-id=\"16f0dc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Inscr\u00edbete a la  6\u00aa Jornada L\u00b4informatiu<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0503ad7 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"0503ad7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Siguiente&quot;,&quot;step_previous_label&quot;:&quot;Anterior&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Nuevo formulario\" aria-label=\"Nuevo formulario\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"3418\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"0503ad7\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-field_24369de elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[field_24369de]\" id=\"form-field-field_24369de\" class=\"elementor-field elementor-size-sm  elementor-field-textual\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tCorreo electr\u00f3nico\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Correo electr\u00f3nico\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tNombre\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Nombre y Apellidos\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_e46cfe4 elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_e46cfe4\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmpresa\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_e46cfe4]\" id=\"form-field-field_e46cfe4\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Empresa\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_b105fb2 elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_b105fb2\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tTel\u00e9fono\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_b105fb2]\" id=\"form-field-field_b105fb2\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Tel\u00e9fono\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_b6dd95e elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_b6dd95e\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tPoblaci\u00f3n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_b6dd95e]\" id=\"form-field-field_b6dd95e\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Poblaci\u00f3n\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-html elementor-field-group elementor-column elementor-field-group-field_b228774 elementor-col-100\">\n\t\t\t\t\t<span style=\"font-size: 16px;\">Me quedar\u00e9 al almuerzo:<\/span>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-radio elementor-field-group elementor-column elementor-field-group-field_9b1a959 elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_9b1a959\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tMe quedar\u00e9 al almuerzo\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<div class=\"elementor-field-subgroup  elementor-subgroup-inline\"><span class=\"elementor-field-option\"><input type=\"radio\" value=\"S\u00ed\" id=\"form-field-field_9b1a959-0\" name=\"form_fields[field_9b1a959]\" required=\"required\"> <label for=\"form-field-field_9b1a959-0\">S\u00ed<\/label><\/span><span class=\"elementor-field-option\"><input type=\"radio\" value=\"No\" id=\"form-field-field_9b1a959-1\" name=\"form_fields[field_9b1a959]\" required=\"required\"> <label for=\"form-field-field_9b1a959-1\">No<\/label><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-field_7fff2fe elementor-col-100\">\n\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[field_7fff2fe]\" id=\"form-field-field_7fff2fe\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\">\n\t\t\t\t<label for=\"form-field-field_7fff2fe\"><span style=\"font-size: 13px;\">He leido y acepto la pol\u00edtica de privacidad.<\/span><\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-field_55a8304 elementor-col-100\">\n\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[field_55a8304]\" id=\"form-field-field_55a8304\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\">\n\t\t\t\t<label for=\"form-field-field_55a8304\"><span style=\"font-size: 13px;\">Acepto recibir informaci\u00f3n comercial , incluyendo correo electr\u00f3nico.<\/span><\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-html elementor-field-group elementor-column elementor-field-group-field_7fcff24 elementor-col-100\">\n\t\t\t\t\t<span style=\"font-size: 11px;\">Finalidades: Responder a sus solicitudes y remitirle informaci\u00f3n comercial de nuestros productos y servicios, incluso por correo electr\u00f3nico. Legitimaci\u00f3n: Consentimiento del interesado. Destinatarios: No est\u00e1n previstas cesiones de datos. Derechos: Puede retirar su consentimiento en cualquier momento, as\u00ed como acceder, rectificar, suprimir sus datos y dem\u00e1s derechos en informatiu@canalconstruccion.es. Informaci\u00f3n Adicional: Puede ampliar la informaci\u00f3n a trav\u00e9s de la Pol\u00edtica de privacidad<\/span>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Inscribirme<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4eed9cf e-con-full e-flex e-con e-child\" data-id=\"4eed9cf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c37fb5d elementor-widget elementor-widget-heading\" data-id=\"c37fb5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">C\u00f3mo llegar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c41fc6 elementor-widget elementor-widget-google_maps\" data-id=\"3c41fc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"google_maps.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-custom-embed\">\n\t\t\t<iframe loading=\"lazy\"\n\t\t\t\t\tsrc=\"https:\/\/maps.google.com\/maps?q=Hotel%20SB%20BCN%20Events&#038;t=m&#038;z=15&#038;output=embed&#038;iwloc=near\"\n\t\t\t\t\ttitle=\"Hotel SB BCN Events\"\n\t\t\t\t\taria-label=\"Hotel SB BCN Events\"\n\t\t\t><\/iframe>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3dc287b e-flex e-con-boxed e-con e-parent\" data-id=\"3dc287b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0adfc5e e-con-full e-flex e-con e-child\" data-id=\"0adfc5e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93b4158 elementor-widget elementor-widget-heading\" data-id=\"93b4158\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Revive los mejores momentos de la Jornada anterior<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d0889ad e-con-full e-flex e-con e-child\" data-id=\"d0889ad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b9bf0a elementor-widget elementor-widget-video\" data-id=\"1b9bf0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=sj3c0Wuu0JY&amp;list=PLzpSB4VFTYbR-xjuXOhw9JlVBwCGRioBV&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La importancia de estar cerca del consumidor.<\/p>\n","protected":false},"featured_media":3419,"template":"elementor_header_footer","meta":{"_acf_changed":false},"class_list":["post-3418","jornada","type-jornada","status-publish","has-post-thumbnail","hentry","entry","has-media"],"acf":[],"_links":{"self":[{"href":"https:\/\/almacenesconstruccion.com\/index.php\/wp-json\/wp\/v2\/jornada\/3418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/almacenesconstruccion.com\/index.php\/wp-json\/wp\/v2\/jornada"}],"about":[{"href":"https:\/\/almacenesconstruccion.com\/index.php\/wp-json\/wp\/v2\/types\/jornada"}],"version-history":[{"count":11,"href":"https:\/\/almacenesconstruccion.com\/index.php\/wp-json\/wp\/v2\/jornada\/3418\/revisions"}],"predecessor-version":[{"id":4021,"href":"https:\/\/almacenesconstruccion.com\/index.php\/wp-json\/wp\/v2\/jornada\/3418\/revisions\/4021"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/almacenesconstruccion.com\/index.php\/wp-json\/wp\/v2\/media\/3419"}],"wp:attachment":[{"href":"https:\/\/almacenesconstruccion.com\/index.php\/wp-json\/wp\/v2\/media?parent=3418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}